BNP Paribas RE re-brand reflects European expansion - Faure

France's BNP Paribas Real Estate is likely to use the present market crisis to extend its expansion in Europe, building on at least four product lines in each country - property management, investment management, brokerage, and valuation and consultancy, according to the group's deputy chief executive, Henri Faure. Faure told PIE in an interview the property arm of the third largest French banking group sees the crisis as an opportunity to extend a strategy developed by Executive Chairman Phillipe Zivkovic five years ago. Until buying realtor Atisreal in 2004, the property arm was focused 85% on real estate management and development with about the same geographical concentration on France. The final element is a re-branding of Atisreal and other elements that takes effect this summer. "The re-branding is simply to a sort of the final step in finishing the group," he said.